
Press training
If you are new to dealing with the press, it’s a good idea to prepare for the interview situation. The best results are achieved when you are sharp, well prepared and give the journalist the information he/she needs for a serious and interesting article. ‘What do I want the journalist to write’ and ‘what should I not say’. Press training is not just for the critical interview. General message training is an important part of a good collaboration with the media.















